These days a social media strategy is a vital concern for most businesses, particularly agencies. Despite popular belief, implementing a successful social media strategy can be a lot harder than it seems, as it involves a lot of steps that have to be repeated on a daily basis. Many agencies choose to utilize specific tools to get the job done.
There are social media tools for engagement, scheduling, design and analysis—but which have proven most useful to knowledgeable professionals? To help sort through the options, we asked 15 members of Forbes Agency Council to share their favorite social media tools and why they work so well.
There is power in a carefully planned and curated Instagram feed. Therefore, Planoly is a preferred platform as it allows you to manage, plan and schedule your Instagram content, with a birds-eye view of your Instagram feed before any imagery goes live. You can manage one or multiple Instagram accounts, making it a valuable tool for agencies as well as individuals. – Lauren Shirreffs, 2Social | The Social Media Agency