2Social is a bi-coastal hub for creative digital solutions.

We provide a diverse scope of services to support the online and offline growth of each brand we partner with. We understand the power of collaboration and work with people who inspire us to do great things together.

female founded

2Social is a women-led, boutique agency whose vision of a full service, community-minded marketing collective has come to life through their diverse roster of brand partnerships and collaborations.

We are an indie agency who has proudly worked with 200+ brands & businesses across industries and verticals.

meet the cast

Lauren Shirreffs

CEO, FOUNDER

With an academic background in Fashion Marketing and Creative Writing, Lauren took her official dive into the world of social media in 2013 when she founded 2Social at the kitchen table of her King West loft. Four years later, she found herself with an impressive roster of clients and the desire to grow the business into the premier digital marketing agency it is today.

Lauren now divides her time between Toronto and Los Angeles and is fuelled by an insatiable drive for success (And coffee. So much coffee).

Sandra Cassaro

MANAGING PARTNER, U.S.A.

Sandra joined the 2Social team in 2016 following a long and vibrant career in brand development, production, and entrepreneurship. To date, she has cast and produced over 50 music videos, managed opening acts for Grandmaster Flash and Arrested Development, produced hundreds of events for Canada’s leading lifestyle and entertainment conglomerate (Ink Entertainment), and owned and operated one of Toronto’s most celebrated Italian restaurants (Church Aperitivo).

Sandra now acts as the Managing Partner for 2Social U.S., helping brands make a splash both online and IRL.

Ralf Madi

PARTNER

The most recent addition to the 2Social cast, Ralf brings decades of experience in hospitality, entrepreneurship, and brand curation. Known worldwide as the host with the most, Ralf has curated events for brands like TIFF and Gucci at a number of his celebrated Toronto venues including (but not limited to) Century Room (now Everleigh), Blowfish, Petty Cash, Portland Variety, and Hammam Spa. He specializes in global experiential event planning, with relevant projects including Tmrw.Tday (Jamaica), BPM (Portugal), Void (Mykonos), and Marafiki Safari (Kenya).

Justin Xavier

DIRECTOR OF CLIENT SERVICE

Justin joined the 2Social team in 2018, bringing with him 12+ years of brand building experience. He’s worked with companies across a wide range of categories, including: Goodyear Tire, H&R Block, GO Transit, LCBO Social Responsibility, Kraft, Merck, Evian, Fidelity Investments, Volvo Cars of Canada, TELUS and Shomi.

With a BCOMM from Ryerson University, a client service degree from the ICA (CAAP) and a professional designation from Wharton University, Justin keeps the office in check and lends invaluable creative experience to each of our clients (unless, of course, his beloved Toronto Blue Jays are playing; in which case all bets are off).

Marlo Aquilina

SENIOR EVENTS COORDINATOR

Marlo Aquilina is an expert event planner with two decades of experiential marketing under her belt. During her most recent tenure at Capture Group, she worked with local and international brands including Mercedes Benz, TIFF, Facebook, and Rogers, and managed the events for top Toronto venues including Everleigh, Maison Mercer and Waterworks.

She is also the undisputed Queen of Post-It notes.

Shah Abbasi

ACCOUNT LEAD

Paulina Van Shaik

ACCOUNT LEAD

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