Case Study: Food & BeveragesTransforming Mr.Sub’s Social Presence
We managed and evolved the brand’s social presence through a strategy rooted in content creation, cultural relevance, and community engagement.
Social Media Management
TikTok Brand Strategy
Content Development (Short Form Videography, Photography)
In-Restaurant Creative
In-Studio Creative
Trend Hopping
Seasonal & Product Driven Storytelling
Community Listening
An Established Brand. A New Generation of Consumers.
What We DOOur work included social media management, TikTok strategy, short-form videography, photography, seasonal and product-driven storytelling, trend-led content, and ongoing community listening. We produced content through both in-restaurant and studio shoots, managing everything from detailed shot lists, model sourcing, styling, props, and on-site direction to post-production, animated graphics, GIFs, and platform-specific video edits. By staying closely connected to social trends, pop culture moments, franchisee initiatives, and conversations happening organically around the brand, we helped MR.SUB create a more timely, engaging, and culturally connected social presence.
The StrategyCapturing Content In-Studio
Full Studio, Equipped with Kitchen for Food Preparation
Coordinated All Essential Props
On-Site Direction & Stylist Team
Drafted Detailed Shot Lists
Provided Thorough Order List for Culinary Team to Deliver
Post-Production Team Created Unique, Engaging Edits for Post
Including: GIFs, Short Form Videos, and Animated Graphics
Capturing Content In-Restaurant
Two Day Shoots:
One Short Form Day, tailored specifically for TikTok
One Photo Day
Coordinated with Local Restaurants
Travelled To and From Restaurants with all Equipment
Sourced Variety of Models Per Shoot
On-Site Direction & Stylist Team
Drafted Detailed Shot Lists
Provided Thorough Order List for Culinary Team
Seasonal & Product Driven Storytelling
If a new limited time product was launching, holidays were upon us, or the season was simply changing, we were prepared.
TREND HOPPING
Staying on trend is a timely skill. we remained diligent to review the social landscape, and choose specific trends that best suit the brand.
Community Listening
We see it all
Oh, Paul Rudd mentioned the brand on a podcast? Oh yeah, we caught it and re-shared.
The local franchisees are taking part in their community? Don’t worry, we’re going to highlight it to showcase the brand’s commitment to their neighbourhoods.
Our fans continue to share amazing memories and stories about growing up with the brand month over month? You best believe we’re giving them a special shoutout!
Reach That Resonates: 7 Million Impressions for Mr. SUB Canada in 2025
Full-Service Digital Marketing & Content Production for Mr. SUB Canada
We serve as Mr. SUB Canada's full-service digital marketing and content production partner — managing everything from high-level strategy to hands-on execution, month after month.
Our comprehensive services span social media strategy, account management, community management, content creation, paid social advertising, and analytics — giving Mr. SUB Canada a complete, data-driven digital presence across every major platform.
Every month, our team conducts in-store and in-studio production shoots, capturing mouthwatering photography and short-form video content that stops the scroll and drives engagement. From graphic design and motion graphics to custom content series, we produce visually compelling, platform-optimized content that makes Canadian fast food look as good as it tastes.
We develop and manage Mr. SUB Canada's brand ambassador and influencer marketing programs — identifying the right voices, facilitating partnerships, and managing relationships to ensure authentic, high-impact brand storytelling that resonates with audiences coast to coast.
Our campaigns are built on consistent, strategic messaging tailored to Mr. SUB Canada's core demographic — driving measurable increases in brand awareness, audience growth, community engagement, and ultimately, foot traffic and sales.
Interested in Upscaling Your Social Presence?
Whether you’re building a brand, launching a campaign, growing a franchise network, or looking for a long-term creative and social media partner, we’d love to hear what you’re working on.
Let’s build something people remember — and results you can measure.