Case Study: DEVELOPERTransforming RioCan Living Social Presence
We developed and managed a comprehensive social media strategy designed to bring the brand, its properties, and the lifestyle surrounding them to life online.
Social Media Strategy & Management
Content Development
Short Form Videography
Enhanced Previous Assets
In The News Celebrations
WHAT WE DOBrand Enhancement Across Socials
Our work included ongoing social media management, content development, and the ideation, filming, and editing of high-quality short-form video showcasing suites, amenities, properties, and surrounding neighbourhoods. We also refreshed and repurposed existing assets through elevated editing and colour grading to create a more cohesive, recognizable social presence, while supporting the rollout of brand initiatives such as “RioCan Red Paths.” Beyond day-to-day content, we amplified key company news, award nominations, and wins through engaging campaigns that encouraged audience participation and celebrated RioCan Living’s growing presence in the Canadian real estate landscape.
Content Development
Short Form Videography
Ideated, shot, and edited a variety of short form, high resolution videography
This included amenities, suites and local neighbourhoods
Content Development
Enhancing Assets
We worked with previous assets to bring their existing page to life, with a fresh, polished take on colour grading to brand the entire feed with each post.
Additionally, we helped launch their “RioCan Red Paths” across lifestyle and property photography
ReleaseIn The News
RioCan Living and many of their properties were a finalist and/or winner in various events and categories throughout our time working together. We ensured to create unique, compelling posts to excite audiences, encourage public voting, and celebrate the nominations and wins!
Proof of Performance: 211% Annual Growth & 4.3% Engagement Rate Delivered for RioCan Living Canada
Full-Service Social Media Management & Digital Growth for RioCan Living Canada
As RioCan Living Canada's full-service social media management partner, we took complete ownership of their digital presence — delivering the strategy, content, and execution needed to transform their social channels into high-performing, community-driven platforms.
Our comprehensive scope of services included social media account management, community engagement, content creation, videography, graphic design, paid social advertising, analytics, and overall strategic direction — providing RioCan Living Canada with a true end-to-end digital marketing solution tailored to the competitive Canadian real estate and residential living market.
We overhauled RioCan Living Canada's content strategy from the ground up, leaning into aspirational lifestyle imagery, high-quality Instagram Reels, and compelling video storytelling to dramatically elevate engagement and position the brand as a premium residential living destination. The result? A 4.3% engagement rate and 211% annual audience growth that speak for themselves.
Our consistent, data-driven paid social advertising strategy was built to perform — continuously optimized against real-time analytics to exceed monthly and quarterly targets, drive community growth, and maximize return on ad spend across every platform.
Through ongoing performance monitoring, in-depth reporting, and strategic pivots informed by audience behaviour and market trends, we maintained sustained brand visibility, deepened audience connections, and delivered measurable, compounding results for one of Canada's most recognized real estate brands.
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Let’s build something people remember — and results you can measure.