Case Study: Food & BeveragesTransforming Turtle Jack’s Social Presence
We developed and managed a comprehensive social media strategy focused on strengthening the brand’s digital presence, showcasing the restaurant experience, and creating content that felt timely, engaging, and distinctly on-brand.
Social Media Brand & Content Strategy
Social Media Management
Content Development (Videography, Photography)
In-Restaurant Creative
Organic & Paid Content & Paid Social Advertising Management
Seasonal & Product Driven Storytelling
Influencer Campaign Strategy & Management
Comprehensive social media strategy
The challengeOur work included social media strategy and management, photography and videography, in-restaurant content production, organic and paid social campaigns, seasonal and menu-driven storytelling, and influencer marketing. We managed full-scale content shoots from concept and shot-list development to model casting, styling, on-site direction, and production, while also creating Reels, carousels, and trend-led content designed for social. In addition, we developed and executed influencer campaigns across nano, micro, and macro creators, managing everything from ideation and talent coordination to campaign execution, helping Turtle Jack’s connect with new audiences while bringing its Muskoka-inspired brand experience to life online.
Two Day Shoots: One Video Day, One Photo Day
Coordinated with Local Restaurants
Travelled To and From Restaurants with all Equpiment
Sourced Variety of Models Per Shoot
On-Site Direction & Stylist Team
Drafted Detailed Shot Lists
Provided Thorough Order List for Culinary Team
Capturing Content In-Restaurant
The StrategySeasonal & Product Driven Storytelling
If a new seasonal menu was launching, patio's were opening, or holiday parties were upon us, we were prepared.
Key Initiatives
Trend Hopping
Staying on trend is a timely skill. we remained diligent to review the social landscape, and choose specific trends that best suited the brand
We work with an expansive list of nano, micro, and macro influencers. We handled all of the management, ideation, and execution of influencer marketing campaigns
Influencer & Creator Marketing
Working with Models
We have an extensive network of partners at talent agencies and with local influencers to help bring the brand audience to life, while also offering coordination, casting, and on-site direction.
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Let’s build something people remember — and results you can measure.