In recent years, social media platforms have evolved from simple communication channels to full-blown news and entertainment hubs. From Facebook Watch to this year’s innovations like IGTV and Snapchat’s Story Ads, social platforms are stepping up the game to keep its users engaged and entertained — and your company shouldn’t be too far behind.
If you want to keep up with the latest social media trends, you’ll have to reevaluate your strategy with an eye toward the future of this ever-evolving industry. Below, Forbes Agency Council members share 13 ways to step up your social game in 2019.
10. Keep An Eye On Emerging Technologies
Businesses should consider new technologies awaiting 2019 and adapt them to their social media strategies. One way to improve your social media blueprint is exploring the rising opportunities with podcasts and smart speakers (Amazon Alexa, Google Home, etc.). Use them to extend your online presence as a form of blogging with tidbits of news and inspiration. Be focused and be flexible with your approach. – Lauren Shirreffs, 2Social