Finding a digital agency that you can work with is key to the success of your business. You may have a long-standing relationship with a firm, but it just might not be providing your company what it needs to reach its marketing strategy goals.
According to a report by the Association of National Advertisers, as few as 2% of agencies actually strongly agree that the client approval process works well. This may be important to your company, and without the level of service that you expect, you can be left with a poor taste in your mouth about the agency you are working with.
Eleven members of Forbes Agency Council share some of the most important but often overlooked characteristics that businesses should be looking for (or avoiding) when picking an agency to work with. Here is what they had to say:
3. Shared Values And Work Ethic
When picking an agency, businesses should look for a company that shares the same values and work ethic. Working with an agency is a collaboration and partnership, and should be a relationship that is vetted thoughtfully. – Lauren Shirreffs, 2Social