Case Study: Food & Beverages
Transforming Baskin-Robbins Canada’s Social Presence
Over an eight-year partnership with Baskin-Robbins Canada, we evolved the brand’s social presence from a foundational social media program into an integrated content, creative, campaign, and community strategy — building a more relevant digital presence designed to engage audiences and support long-term brand growth.
Brand Strategy
Account Management
Content Development
In-Store Creative
Email Marketing
Influencer Marketing
Website National and local campaigns
The challengeAn Established Brand. A New Generation of Consumers.
As an iconic, established brand, Baskin-Robbins Canada needed more than social media management. The opportunity was to evolve its digital presence to stay culturally relevant, connect with new generations of consumers, support franchisees, and strengthen relationships with loyal customers across Canada.
Our role was to help bridge brand legacy with modern consumer behaviour — creating meaningful social and digital touchpoints that kept Baskin-Robbins recognizable, relevant, and part of the conversation.
The StrategyBuilding Relevance. Growing Community. Driving Results.
01. Build a Strong Digital Foundation
Establish and grow Baskin-Robbins Canada’s presence across established and emerging social media platforms, creating a consistent brand voice, visual identity, and content strategy built for long-term growth.
02. Create Cultural Relevance
Develop social-first campaigns, creator partnerships, and timely content that kept the brand part of the conversation while connecting with both loyal customers and new generations of consumers.
03. Connect Online & Offline
Extend digital storytelling beyond the feed through integrated campaigns, franchise initiatives, promotions, and experiential activations that strengthened brand awareness, customer engagement, and loyalty.
The ExecutionA Fresh Social Identity for an Iconic Brand
As social media evolved, so did Baskin-Robbins Canada’s digital presence. We developed a refreshed, social-first creative direction designed to feel recognizable to existing customers while becoming more relevant, engaging, and platform-native for new audiences.
From photography and short-form video to campaign creative and community content, every touchpoint was designed to strengthen brand consistency, increase engagement, and support broader marketing objectives.
Key Initiatives
Social Platform Expansion
Launched and grew Baskin-Robbins Canada’s presence across platforms including Instagram and TikTok, developing platform-specific social media strategies and content designed to reach existing customers while introducing the brand to younger audiences.
Community Management
Managed ongoing conversations and customer interactions across social channels, turning community management into an opportunity to strengthen relationships, build brand affinity, and keep Baskin-Robbins connected to its customers.
Integrated Campaign Development
Developed and executed seasonal, promotional, product-launch, and brand awareness campaigns across social media, digital marketing, in-store, and experiential touchpoints.
Experiential Activations
Brought campaigns beyond the screen through experiential marketing initiatives designed to turn digital engagement into memorable real-world brand moments.
Influencer & Creator Marketing
Built strategic influencer and creator partnerships designed to extend campaign reach, generate authentic brand content, increase engagement, and introduce Baskin-Robbins to new audiences and communities.
Franchise Marketing Support
Developed content, campaigns, and marketing resources to support Baskin-Robbins franchisees across Canada — helping connect national brand strategy with meaningful local-market activation.
Email Marketing
Turning Subscribers Into Loyal Customers
Our partnership extended beyond social media into ongoing email marketing and customer engagement.
We planned, created, and deployed bi-weekly email campaigns designed to keep subscribers connected to the brand through product launches, seasonal moments, promotions, and relevant brand storytelling.
The program also included monthly birthday communications, exclusive offers, and custom coupon campaigns, creating additional touchpoints designed to drive engagement, loyalty, and visits.
Results & ImpactFrom Social Media Management to an Integrated Brand Ecosystem
Over the course of our eight-year partnership, Baskin-Robbins Canada’s digital marketing evolved significantly.
What began as foundational social media strategy and management grew into an integrated ecosystem spanning content creation, community management, influencer marketing, email marketing, digital campaigns, experiential activations, and franchise support.
Together, these initiatives helped Baskin-Robbins Canada build a stronger digital presence, reach new audiences, deepen customer relationships, and create a more connected brand experience across online and offline channels.
Social Works Harder When It’s Connected to the Bigger Picture.
Our partnership with Baskin-Robbins Canada demonstrates what happens when social media is treated as part of the larger brand ecosystem — not simply another marketing channel.
By connecting strategy, creative, content, community, influencer marketing, digital campaigns, email, experiential, and franchise support, we helped an established national brand continue evolving alongside its customers.
Because staying relevant isn’t about chasing every trend.
It’s about understanding people — and evolving with them.
Like What You See?
Whether you’re building a brand, launching a campaign, growing a franchise network, or looking for a long-term creative and social media partner, we’d love to hear what you’re working on.
Let’s build something people remember — and results you can measure.