About Us
Helping Brands Build Relevance, Community & Growth Since 2013
For over 12 years, we've helped brands navigate the evolving digital landscape through social-first marketing that connects people and drives results.
Founded by social media pioneer Lauren Shirreffs, 2Social was built on a simple belief: great marketing starts with understanding people. We don't just follow trends, we study consumer behavior, digital culture, and the ever-changing ways people discover, trust, and connect with brands online. It's this human-first approach that allows us to create strategies that resonate, content that inspires action, and brands that people remember.
Today, we work as an extension of our clients' teams, combining big-picture thinking with hands-on execution to help brands navigate what's next. Whether we're launching a new business, growing an established brand, or supporting agency partners behind the scenes, our mission remains the same: to create meaningful connections that drive lasting growth.
For more than 12 years, we've partnered with over 250 brands, businesses, and agencies across North America, helping organizations build meaningful relationships with their audiences through strategic storytelling, creative content, and performance-driven marketing. From ambitious startups to nationally recognized household brands, we've worked across food and beverage, real estate, consumer products, fitness, and wellness—industries where authentic connection, engaged communities, and consistent execution make all the difference.
What began as one of Canada's pioneering social media agencies has grown into a full-service digital marketing partner. As the digital landscape has evolved, so have we—expanding our expertise beyond social media to deliver integrated marketing strategies that strengthen brands, build engaged communities, and drive measurable business growth.
We Study People Before Platforms
Algorithms change. Platforms evolve. Consumer behaviour doesn't.
For more than a decade, we've helped brands understand what drives attention, trust, engagement, and action online. That understanding informs every strategy, campaign, and piece of content we create.
This is actually our superpower.
Our Approach01.
Strategy Before Content
We don't create content for the sake of posting.03.
Long-Term Partnerships
We're built to become an extension of your team.
02.
Community Before Followers
Growth comes from connection.04.
Results That Matter
Awareness, engagement, leads, and business growth.
Our Mission
We Help Brands Stay Relevant
Our mission is to empower brands through bold, results-driven social media marketing that builds authentic connections, inspires meaningful action, and delivers measurable growth.
We go beyond managing social media. We become an extension of our clients' teams, taking the time to understand their business, culture, audience, and goals. This deeper understanding allows us to create content and campaigns that are not only visually compelling, but strategically aligned and purpose-built to perform.
Everything we create is guided by intention: to tell meaningful brand stories, provide value to audiences, foster engagement, and drive results that contribute to long-term business success.
We Work With
Hospitality
Food & Beverage
Real Estate
Retail
Fitness & Wellness
Lifestyle
We help brands in industries where relationships matter.
Built on Stretegy, Growth & Results
200+
Brands Supported
12+
Years in Business
90%
Client Retention
Millions
of impressions Generated