2Cents2WorkBites & Breakthru'sShow & TellSpotlightsTrending
October 26, 2018

Planning Your 2019 Social Media Calendar? 13 Tactics To Step Up Your Game

Lauren Shirreffs, 2Social CEO/Founder 2019, it’s coming! If your team isn’t already, they should be busy at work planning and re-evaluating your brand's social media calendars in prep for the…
2CentsBites & Breakthru'sCultureEventsShow & TellSpotlightsTrendingUncategorized
June 1, 2018

Tips From Industry Leaders For Achieving Success With Your Digital Agency

Lauren Shirreffs shares with Forbes, a great tip for achieving maximum success with a digital agency. As Lauren has demonstrated with 2Social, running a successful digital agency comes from hard work,…
2Cents2WorkBites & Breakthru'sBlogCultureEventsShow & TellTrendingUncategorized
June 1, 2018

The Power Social Media Had On H&M’s Controversial Ad

Social media has the ability to promote powerful messages and bring attention to important issues around the world. When H&M released a controversial image for one of its products, influencers…
2CentsBites & Breakthru'sBlogCultureShow & TellTrendingUncategorized
June 1, 2018

Traits To Look For When Choosing A Successful Digital Agency

A successful relationship with your digital agency starts by choosing the agency that’s right for your business. By understanding the best traits to look for in a digital agency, your…
2Cents2WorkBites & Breakthru'sBlogCultureSpotlights
April 23, 2018

Show & Tell: Starbucks’ Social Media Response x Instagram Testing New Q&A Feature

Starbucks’ Response on Social Media to Racial Incident Starbucks saw itself sitting in some hot water recently after a racial incident occurred in one of their store locations earlier this…
2CentsBites & Breakthru'sBlogEventsSpotlights
April 9, 2018

Show & Tell: Snapchat Changes Ahead, Instagram Privacy Update, Restaurants Adapt to New Consumers, Creator on the Rise

Snapchat to Introduce More Changes After criticism of its old timeline which buried posts by users who didn’t post frequently, Snapchat has introduced a chronological timeline. Lately, the application has…
2CentsBlog
March 8, 2018

Facebook: Recent Changes & How They Affect Your Business

Recently, Mark Zuckerberg announced a few fundamental shifts to Facebook, as we know it. I am pretty sure most people just read the headlines, because the level of panic around…
2CentsBlogCommunityCultureSpotlights
March 6, 2018

Tips From Industry Leaders For Achieving Success With Your Digital Agency

Lauren Shirreffs shares with Forbes, a great tip for achieving maximum success with a digital agency. As Lauren has demonstrated with 2Social, running a successful digital agency comes from hard…
2Cents2WorkBlogCulture
March 6, 2018

Traits To Look For When Choosing A Successful Digital Agency

A successful relationship with your digital agency starts by choosing the agency that's right for your business. By understanding the best traits to look for in a digital agency, your…
2CentsBlogCommunityCultureEventsShow & TellTrending
March 5, 2018

The Power Social Media Had On H&M’s Controversial Ad

Social media has the ability to promote powerful messages and bring attention to important issues around the world. When H&M released a controversial image for one of its products, influencers…
2CentsBlogTrending
August 14, 2017

Ways to Optimize your Influencer Marketing Strategy

In the world of social advertising, many brands know that they should collaborate efforts with influencers in order to achieve their specific goals, but they don’t exactly know how to…
2CentsBlogTrending
July 24, 2017

Paid Social: Transparency and the FTC

Transparency in Social Advertising and the FTC Laws Instagram has quickly become the social media platform for influencers to jumpstart their careers, as the app enables them live out the…
2CentsBlog
July 17, 2017

Top 5 Benefits of Influencer Marketing Campaigns

Many brands and agencies have heard of influencer marketing, and they know that they should be working with influencers, but they don’t really know why. While there are many benefits…
2CentsBlogTrending
July 13, 2017

Chatbots & Facebook Messenger = Opportunities for Brands

First, What is a ChatBot? ChatBots are new apps that strip away the complicated graphical user interface currently utilized on websites and apps, and instead, formulate their interactions with simple…
2CentsBlogTrending
July 12, 2017

Top 3 Trends for Social Advertising

Social media advertising tactics continue to evolve with new and emerging trends on various social media platforms. With these new tactics, how can we grow our brands exposure within the realm…
2CentsBlogTrending
July 11, 2017

Macro vs. Micro: Which influencers are right for your brand?

Chiara Ferragni working on the costumes for "Intimissimi on Ice 2017" via WWD. Chiara is blogger known for "The Blonde Salad" and has collaborated with many leading fashion designers. An…
2CentsBlogCulture
July 6, 2017

Why is Instagram the Most Engaging Social Media Platform?

A recent survey of more than 2,500 micro-influencers (mid-sized content creators with a large number of engaged users or followers), 60% of them said Instagram was the best overall platform…
2CentsBlog
May 17, 2017

How Brands Use Mobile Advertising

Are you reading this from a mobile device? Chances are, you are. Why are we making this assumption? Because 80% of internet users own a Smartphone!   As Smartphones continue…
2CentsBlog
May 16, 2017

Instagram vs Snapchat… the Saga continues…

Today, Instagram Stories added eight “face filters” that are eerily similar to Snapchat’s augmented reality selfie filters, and unsurprisingly, they also work exactly the same. There are also three other…
2CentsBlogCommunityCultureTrending
May 12, 2017

Moms on Media

Hey, heads up... Mom isn't just on Facebook, she's actively using all social networks and helping to shape the way brands position their content and advertising. #Fact "Mothers are heavily…
2CentsBlogTrending
May 8, 2017

Live Video & Why It Is So Important

Live video. You’ve heard of it and you’ve probably used it within the past few hours. Yes, I’m referring to Instagram Stories, Facebook Live, Snapchat, and the many other streaming…
2CentsBlogCommunityCultureEventsShow & Tell
March 29, 2017

Top 5 Hot Topics – SXSW Interactive 2017

Another year, another SXSW Interactive! Every year, the team at 2Social visits (sunny) Austin, Texas for the networking experiences and learning opportunities at SXSW Interactive Conference. With so many interesting…
2CentsBlogTrending
February 22, 2017

Instagram Officially Launches Photo Albums

Have you been longing for Instagram to allow you to post multiple photos at a time? Well, that day has finally arrived because the platform now allows you to upload…
2CentsBlog
February 6, 2017

The Best Four Apps To Edit Photos On Your Phone

Smartphones over the years have evolved into tiny computers, that allow you to make the most of your time without having to be on a laptop or desktop. Working in…
2CentsBlog
January 23, 2017

Apps for a Productive 2017

Did you know that according to The Huffington Post, only 8% of people actually keep their New Year’s resolutions due to poor planning and follow through. Well, being the helpful…
2CentsBlogCommunityCultureEvents
January 19, 2017

National Get To Know Your Customers Day

Yes, there is an actual day. Well, to be fair... there is a day for everything. However, knowing your customer should be everyday, a work in progress, and the very…
2CentsBlogTrending
January 10, 2017

7 Ways To Integrate Video into your Social Media Strategy for 2017

Have you incorporated video into your social media strategy before? More and more companies are using video on social media to explain their product, position their company, share a story,…
2CentsBlogCultureTrending
November 17, 2016

Is Facebook Still Relevant?

When Tom was your friend, it seemed like MySpace was the biggest and best social media platform there will ever be. Remember how fun it was, and slightly dramatic, when…
2CentsBlogCommunityCultureEvents
November 10, 2016

5 Social Media Tactics to Consider for your Business This Holiday Season

It’s the middle of November, which means we’re just a few days away from American Thanksgiving, Black Friday and Cyber Monday; it also means we’re smack right in the middle…
2CentsBlogCulture
October 3, 2016

Hockey and Hashtags

Toronto takes its sports seriously, never mind our country as a whole and its love for hockey. Prior to social media, hockey was an event that brought together the city…
2CentsBlogTrending
August 31, 2016

New Feature Alert: Instagram Introduces Zoom

Sitting on Instagram this afternoon, was like any other other afternoon... Or so I thought! When the app updated, I discovered that a new feature was added; you're now able to pinch…
2CentsBlog
November 11, 2015

6 Ways You Can Increase Your Website Traffic

How does your website rank against to your competitors? Are you gaining more website traffic? Or are you finding your website traffic and leads decreasing? If so, it would be a good…
2Cents2WorkBites & Breakthru'sShow & TellSpotlightsTrending
October 26, 2018

Planning Your 2019 Social Media Calendar? 13 Tactics To Step Up Your Game

Lauren Shirreffs, 2Social CEO/Founder 2019, it’s coming! If your team isn’t already, they should be busy at work planning and re-evaluating your brand's social media calendars in prep for the…
2CentsBites & Breakthru'sCultureEventsShow & TellSpotlightsTrendingUncategorized
June 1, 2018

Tips From Industry Leaders For Achieving Success With Your Digital Agency

Lauren Shirreffs shares with Forbes, a great tip for achieving maximum success with a digital agency. As Lauren has demonstrated with 2Social, running a successful digital agency comes from hard work,…
2Cents2WorkBites & Breakthru'sBlogCultureSpotlights
April 23, 2018

Show & Tell: Starbucks’ Social Media Response x Instagram Testing New Q&A Feature

Starbucks’ Response on Social Media to Racial Incident Starbucks saw itself sitting in some hot water recently after a racial incident occurred in one of their store locations earlier this…
2WorkBites & Breakthru'sBlogCommunitySpotlights
April 13, 2018

The iGen: All about Generation Z

Who Are They?The first true digital natives! Born after 1995, the Gen Zer’s are now 26% of the population with a spending power that is close to 200 billion, making…
2CentsBites & Breakthru'sBlogEventsSpotlights
April 9, 2018

Show & Tell: Snapchat Changes Ahead, Instagram Privacy Update, Restaurants Adapt to New Consumers, Creator on the Rise

Snapchat to Introduce More Changes After criticism of its old timeline which buried posts by users who didn’t post frequently, Snapchat has introduced a chronological timeline. Lately, the application has…
2WorkBites & Breakthru'sBlogCultureShow & TellSpotlightsTrending
March 21, 2018

March Women’s Month #WCW

In 1987, American Congress declared March as National Women’s History Month, with International Women’s Dat following on March 8th. This month, our 2S team highlights a #WCW (Women Crush Wednesday)…
2WorkBites & Breakthru'sBlogCommunityShow & TellSpotlightsTrending
March 20, 2018

Show & Tell: AirBnB, Instagram, & Rihanna vs Snapchat

Social Inspiration: AirBnB’s Social Strategy This week, we discussed AirBnB as a good example of how a strong, consistent and well-thought out social media strategy can help propel a brand…
2WorkBites & Breakthru'sBlogEventsShow & TellSpotlightsTrending
March 20, 2018

What is Show & Tell?

2Social is the social media partner for companies looking to elevate their online presence, which means our team is always looking for new and exciting creative strategies that will pack…
2CentsBlogCommunityCultureSpotlights
March 6, 2018

Tips From Industry Leaders For Achieving Success With Your Digital Agency

Lauren Shirreffs shares with Forbes, a great tip for achieving maximum success with a digital agency. As Lauren has demonstrated with 2Social, running a successful digital agency comes from hard…
BlogCommunityCultureSpotlights
March 8, 2017

Influencer Spotlight: Miss Charmsie

We are often asked to define an influencer, in which case, we typically respond with: someone who has garnered a larger than average social media following and can influence these…
2WorkBites & Breakthru'sBlogCommunityShow & TellSpotlights
March 6, 2017

2Social Partners with Artbound & Creative Deeds!

2Social is proud to announce the partnership with Artbound, and Creative Deeds! Artbound inspires by giving through creativity, and in doing so, aligns with many of the same values at…
2WorkBlogCultureShow & TellSpotlights
February 24, 2017

Meet Sofia: 2Social’s Graphic Designer

Meet Sofia Gana I'm a Latin American import, born and raised right in Chile's metropolitan core, Santiago. Why did I left everything there to come to The Six? I wanted…
Bites & Breakthru'sBlogCommunitySpotlights
February 8, 2017

Get To Know: Patrick Tommaso, Unsplash’s Toronto Ambassador

Here at 2Social we’re always looking for the best quality content for our clients and when we came across Unsplash, we felt like we definitely hit the jackpot. To help…
BlogCommunityCultureSpotlights
January 13, 2017

Influencer Spotlight: Brigitte Truong

We are often asked to define an influencer, in which case, we typically respond with: someone who has garnered a larger than average social media following and can influence these…
BlogCommunityCultureSpotlights
December 9, 2016

Influencer Spotlight: Abbey’s Kitchen!

We are often asked to define an influencer, in which case, we typically respond with: someone who has garnered a larger than average social media following and can influence these…
BlogCommunityCultureSpotlights
December 7, 2016

Guest Blog: Roger Gingerich talks Holiday Gifting

Some of you might know Roger Gingerich, he is a man of many talents, that we are very lucky to call a friend, mentor, and client. Roger is Canada's leading…
BlogCommunityCultureEventsShow & TellSpotlights
December 7, 2016

Case Study: Pancreatic Cancer Awareness Month

In November, 2Social was elated to be confirmed as a partner to Pancreatic Cancer Canada, and our first task at hand was to develop an awareness campaign around November's Pancreatic…
2WorkBites & Breakthru'sBlogCommunityCultureShow & TellSpotlights
November 9, 2016

Lauren Shirreffs: The Ultimate #TRUBOSS

Lauren Shirreffs, 1/2 of 2Social was featured today in Brigitte Truong's  monthly blog, #TRUBOSS! Lauren shares with us the sweat, blood and tears (okay, a bit of an exaggeration... Just a…
BlogSpotlights
August 26, 2016

Expert Series: Lauren Shirreffs on Creating a Unique Social Media Presence for your Brand

1/2 of 2Social, Lauren Shirreffs recently provided an Expert Series with the Toronto Design Offsite Festival on creating a unique social media presence for your brand! Read the full article…
BlogSpotlights
May 17, 2016

Testimonial Tuesday: Bento Sushi

Testimonial Tuesday: “A heartfelt thank you on behalf of Bento Sushi for playing a huge role in the Bento Sushi Champion competition this year – your “Bento Hungry Games” concept…
2WorkBlogCommunityCultureSpotlights
May 10, 2016

Spencer’s Time Interning At 2Social

Last week, I wrapped up interning at 2Social Inc., and thought I’d summarize a bit of my experience, ice cream cake, and all 😉 In the past 3 months, and…
2WorkBites & Breakthru'sBlogSpotlights
July 31, 2014

2Social Nominated For Canadian Women Entrepreneur Award

We’re honoured that our Founder Lauren Shirreffs has been nominated for a RBC Canadian Women Entrepreneur Award! In a quick year, Lauren has been integral in growing 2Social to becoming one…
2Cents2WorkBites & Breakthru'sShow & TellSpotlightsTrending
October 26, 2018

Planning Your 2019 Social Media Calendar? 13 Tactics To Step Up Your Game

Lauren Shirreffs, 2Social CEO/Founder 2019, it’s coming! If your team isn’t already, they should be busy at work planning and re-evaluating your brand's social media calendars in prep for the…
2CentsBites & Breakthru'sCultureEventsShow & TellSpotlightsTrendingUncategorized
June 1, 2018

Tips From Industry Leaders For Achieving Success With Your Digital Agency

Lauren Shirreffs shares with Forbes, a great tip for achieving maximum success with a digital agency. As Lauren has demonstrated with 2Social, running a successful digital agency comes from hard work,…
2Cents2WorkBites & Breakthru'sBlogCultureEventsShow & TellTrendingUncategorized
June 1, 2018

The Power Social Media Had On H&M’s Controversial Ad

Social media has the ability to promote powerful messages and bring attention to important issues around the world. When H&M released a controversial image for one of its products, influencers…
2CentsBites & Breakthru'sBlogCultureShow & TellTrendingUncategorized
June 1, 2018

Traits To Look For When Choosing A Successful Digital Agency

A successful relationship with your digital agency starts by choosing the agency that’s right for your business. By understanding the best traits to look for in a digital agency, your…
Bites & Breakthru'sBlogEventsShow & Tell
April 3, 2018

Show & Tell: Brands Take on April Fools, The Importance of Engagement, Facebook Updates and Instagram Usage Tips

Brands Take on April Fools A great way to find inspiration for social media is to study the online presence of brands you love, and pinpoint what you like about…
2WorkBlogCommunityEventsShow & TellTrending
March 21, 2018

Fashion Week x 2Social

    This year, 2Social was the proud Social Media Partner for Toronto Men's Fashion Week (TOM) and Women's Fashion Week (TW). Toronto Men's & Women's Fashion Week's showcase the…
2WorkBites & Breakthru'sBlogCultureShow & TellSpotlightsTrending
March 21, 2018

March Women’s Month #WCW

In 1987, American Congress declared March as National Women’s History Month, with International Women’s Dat following on March 8th. This month, our 2S team highlights a #WCW (Women Crush Wednesday)…
2WorkBites & Breakthru'sBlogCommunityShow & TellSpotlightsTrending
March 20, 2018

Show & Tell: AirBnB, Instagram, & Rihanna vs Snapchat

Social Inspiration: AirBnB’s Social Strategy This week, we discussed AirBnB as a good example of how a strong, consistent and well-thought out social media strategy can help propel a brand…
2WorkBites & Breakthru'sBlogEventsShow & TellSpotlightsTrending
March 20, 2018

What is Show & Tell?

2Social is the social media partner for companies looking to elevate their online presence, which means our team is always looking for new and exciting creative strategies that will pack…
BlogCommunityCultureEventsShow & Tell
March 8, 2018

Art Gallery of Ontario: Infinity of Mirrors

We are not sure how she did it, but Nahin managed to score the most coveted tickets in the city right now... tickets to Yayoi Kusama exhibit, "Infinity of Mirrors". Yup,…
2CentsBlogCommunityCultureEventsShow & TellTrending
March 5, 2018

The Power Social Media Had On H&M’s Controversial Ad

Social media has the ability to promote powerful messages and bring attention to important issues around the world. When H&M released a controversial image for one of its products, influencers…
2CentsBlogCommunityCultureEventsShow & Tell
March 29, 2017

Top 5 Hot Topics – SXSW Interactive 2017

Another year, another SXSW Interactive! Every year, the team at 2Social visits (sunny) Austin, Texas for the networking experiences and learning opportunities at SXSW Interactive Conference. With so many interesting…
2WorkBites & Breakthru'sBlogCommunityShow & TellSpotlights
March 6, 2017

2Social Partners with Artbound & Creative Deeds!

2Social is proud to announce the partnership with Artbound, and Creative Deeds! Artbound inspires by giving through creativity, and in doing so, aligns with many of the same values at…
2WorkBlogCultureShow & TellSpotlights
February 24, 2017

Meet Sofia: 2Social’s Graphic Designer

Meet Sofia Gana I'm a Latin American import, born and raised right in Chile's metropolitan core, Santiago. Why did I left everything there to come to The Six? I wanted…
BlogCommunityCultureEventsShow & TellSpotlights
December 7, 2016

Case Study: Pancreatic Cancer Awareness Month

In November, 2Social was elated to be confirmed as a partner to Pancreatic Cancer Canada, and our first task at hand was to develop an awareness campaign around November's Pancreatic…
2WorkBites & Breakthru'sBlogCommunityCultureShow & TellSpotlights
November 9, 2016

Lauren Shirreffs: The Ultimate #TRUBOSS

Lauren Shirreffs, 1/2 of 2Social was featured today in Brigitte Truong's  monthly blog, #TRUBOSS! Lauren shares with us the sweat, blood and tears (okay, a bit of an exaggeration... Just a…
BlogCommunityCultureEventsShow & Tell
August 14, 2014

Toronto Men’s Fashion & FGI Presents: Menaissance

It's been a busy week for 2Social with the debut of Toronto Men's Fashion Week (TOM) taking place at the Fairmont Royal York in Toronto. The event has been garnering a…
2WorkBites & Breakthru'sBlogCommunitySpotlights
April 13, 2018

The iGen: All about Generation Z

Who Are They?The first true digital natives! Born after 1995, the Gen Zer’s are now 26% of the population with a spending power that is close to 200 billion, making…
2WorkBlogCommunityEventsTrending
March 27, 2018

Show & Tell: Facebook in HOT Water, Instagram’s Latest Updates, Insights on UGC Content

Facebook In HOT Water Recently, Facebook has been executing some damage control in light of recent events involving the platform. Last week news broke of a company called Cambridge Analytica…
2WorkBlogCommunityEventsShow & TellTrending
March 21, 2018

Fashion Week x 2Social

    This year, 2Social was the proud Social Media Partner for Toronto Men's Fashion Week (TOM) and Women's Fashion Week (TW). Toronto Men's & Women's Fashion Week's showcase the…
2WorkBites & Breakthru'sBlogCommunityShow & TellSpotlightsTrending
March 20, 2018

Show & Tell: AirBnB, Instagram, & Rihanna vs Snapchat

Social Inspiration: AirBnB’s Social Strategy This week, we discussed AirBnB as a good example of how a strong, consistent and well-thought out social media strategy can help propel a brand…
BlogCommunityCultureEventsShow & Tell
March 8, 2018

Art Gallery of Ontario: Infinity of Mirrors

We are not sure how she did it, but Nahin managed to score the most coveted tickets in the city right now... tickets to Yayoi Kusama exhibit, "Infinity of Mirrors". Yup,…
BlogCommunityCultureEvents
March 8, 2018

International Women’s Day

As a women-led business, we celebrate this day whole-heartedly and share our gratefulness for the trailblazers who paved the way for us. "The story of women's struggle for equality belongs…
2CentsBlogCommunityCultureSpotlights
March 6, 2018

Tips From Industry Leaders For Achieving Success With Your Digital Agency

Lauren Shirreffs shares with Forbes, a great tip for achieving maximum success with a digital agency. As Lauren has demonstrated with 2Social, running a successful digital agency comes from hard…
2CentsBlogCommunityCultureEventsShow & TellTrending
March 5, 2018

The Power Social Media Had On H&M’s Controversial Ad

Social media has the ability to promote powerful messages and bring attention to important issues around the world. When H&M released a controversial image for one of its products, influencers…
2WorkBlogCommunityCulture
February 13, 2018

Keeping Up With Creative

At 2Social we believe in the importance of a good lookin' feed. Not just that, but one that tells a visual story about your brand, and can resonate with our…
2CentsBlogCommunityCultureTrending
May 12, 2017

Moms on Media

Hey, heads up... Mom isn't just on Facebook, she's actively using all social networks and helping to shape the way brands position their content and advertising. #Fact "Mothers are heavily…
2CentsBlogCommunityCultureEventsShow & Tell
March 29, 2017

Top 5 Hot Topics – SXSW Interactive 2017

Another year, another SXSW Interactive! Every year, the team at 2Social visits (sunny) Austin, Texas for the networking experiences and learning opportunities at SXSW Interactive Conference. With so many interesting…
BlogCommunityCultureSpotlights
March 8, 2017

Influencer Spotlight: Miss Charmsie

We are often asked to define an influencer, in which case, we typically respond with: someone who has garnered a larger than average social media following and can influence these…
2WorkBites & Breakthru'sBlogCommunityShow & TellSpotlights
March 6, 2017

2Social Partners with Artbound & Creative Deeds!

2Social is proud to announce the partnership with Artbound, and Creative Deeds! Artbound inspires by giving through creativity, and in doing so, aligns with many of the same values at…
Bites & Breakthru'sBlogCommunitySpotlights
February 8, 2017

Get To Know: Patrick Tommaso, Unsplash’s Toronto Ambassador

Here at 2Social we’re always looking for the best quality content for our clients and when we came across Unsplash, we felt like we definitely hit the jackpot. To help…
2CentsBlogCommunityCultureEvents
January 19, 2017

National Get To Know Your Customers Day

Yes, there is an actual day. Well, to be fair... there is a day for everything. However, knowing your customer should be everyday, a work in progress, and the very…
BlogCommunityCultureSpotlights
January 13, 2017

Influencer Spotlight: Brigitte Truong

We are often asked to define an influencer, in which case, we typically respond with: someone who has garnered a larger than average social media following and can influence these…
BlogCommunityCultureSpotlights
December 9, 2016

Influencer Spotlight: Abbey’s Kitchen!

We are often asked to define an influencer, in which case, we typically respond with: someone who has garnered a larger than average social media following and can influence these…
BlogCommunityCultureSpotlights
December 7, 2016

Guest Blog: Roger Gingerich talks Holiday Gifting

Some of you might know Roger Gingerich, he is a man of many talents, that we are very lucky to call a friend, mentor, and client. Roger is Canada's leading…
BlogCommunityCultureEventsShow & TellSpotlights
December 7, 2016

Case Study: Pancreatic Cancer Awareness Month

In November, 2Social was elated to be confirmed as a partner to Pancreatic Cancer Canada, and our first task at hand was to develop an awareness campaign around November's Pancreatic…
2CentsBlogCommunityCultureEvents
November 10, 2016

5 Social Media Tactics to Consider for your Business This Holiday Season

It’s the middle of November, which means we’re just a few days away from American Thanksgiving, Black Friday and Cyber Monday; it also means we’re smack right in the middle…
2WorkBites & Breakthru'sBlogCommunityCultureShow & TellSpotlights
November 9, 2016

Lauren Shirreffs: The Ultimate #TRUBOSS

Lauren Shirreffs, 1/2 of 2Social was featured today in Brigitte Truong's  monthly blog, #TRUBOSS! Lauren shares with us the sweat, blood and tears (okay, a bit of an exaggeration... Just a…
2WorkBlogCommunityEvents
November 1, 2016

2Social Inc. joins the Pancreatic Cancer Canada Foundation in the fight against pancreatic cancer

  For immediate release 1 November 2016   2Social Inc. joins the Pancreatic Cancer Canada Foundation in the fight against pancreatic cancer An edgy social media campaign will be unveiled…
BlogCommunity
October 20, 2016

Instagram’s Latest Feature Is All About Mental Health

With Instagram continuing to dominate the social media landscape, the app has launched a subtle change that can make all the difference. Users can now anonymously report a post that…
2WorkBlogCommunityCultureSpotlights
May 10, 2016

Spencer’s Time Interning At 2Social

Last week, I wrapped up interning at 2Social Inc., and thought I’d summarize a bit of my experience, ice cream cake, and all 😉 In the past 3 months, and…
BlogCommunityCultureEventsShow & Tell
August 14, 2014

Toronto Men’s Fashion & FGI Presents: Menaissance

It's been a busy week for 2Social with the debut of Toronto Men's Fashion Week (TOM) taking place at the Fairmont Royal York in Toronto. The event has been garnering a…
2Cents2WorkBites & Breakthru'sShow & TellSpotlightsTrending
October 26, 2018

Planning Your 2019 Social Media Calendar? 13 Tactics To Step Up Your Game

Lauren Shirreffs, 2Social CEO/Founder 2019, it’s coming! If your team isn’t already, they should be busy at work planning and re-evaluating your brand's social media calendars in prep for the…
2Cents2WorkBites & Breakthru'sBlogCultureEventsShow & TellTrendingUncategorized
June 1, 2018

The Power Social Media Had On H&M’s Controversial Ad

Social media has the ability to promote powerful messages and bring attention to important issues around the world. When H&M released a controversial image for one of its products, influencers…
2Cents2WorkBites & Breakthru'sBlogCultureSpotlights
April 23, 2018

Show & Tell: Starbucks’ Social Media Response x Instagram Testing New Q&A Feature

Starbucks’ Response on Social Media to Racial Incident Starbucks saw itself sitting in some hot water recently after a racial incident occurred in one of their store locations earlier this…
2WorkBites & Breakthru'sBlogCommunitySpotlights
April 13, 2018

The iGen: All about Generation Z

Who Are They?The first true digital natives! Born after 1995, the Gen Zer’s are now 26% of the population with a spending power that is close to 200 billion, making…
2WorkBlogCommunityEventsTrending
March 27, 2018

Show & Tell: Facebook in HOT Water, Instagram’s Latest Updates, Insights on UGC Content

Facebook In HOT Water Recently, Facebook has been executing some damage control in light of recent events involving the platform. Last week news broke of a company called Cambridge Analytica…
2WorkBlogCommunityEventsShow & TellTrending
March 21, 2018

Fashion Week x 2Social

    This year, 2Social was the proud Social Media Partner for Toronto Men's Fashion Week (TOM) and Women's Fashion Week (TW). Toronto Men's & Women's Fashion Week's showcase the…
2WorkBites & Breakthru'sBlogCultureShow & TellSpotlightsTrending
March 21, 2018

March Women’s Month #WCW

In 1987, American Congress declared March as National Women’s History Month, with International Women’s Dat following on March 8th. This month, our 2S team highlights a #WCW (Women Crush Wednesday)…
2WorkBites & Breakthru'sBlogCommunityShow & TellSpotlightsTrending
March 20, 2018

Show & Tell: AirBnB, Instagram, & Rihanna vs Snapchat

Social Inspiration: AirBnB’s Social Strategy This week, we discussed AirBnB as a good example of how a strong, consistent and well-thought out social media strategy can help propel a brand…
2WorkBites & Breakthru'sBlogEventsShow & TellSpotlightsTrending
March 20, 2018

What is Show & Tell?

2Social is the social media partner for companies looking to elevate their online presence, which means our team is always looking for new and exciting creative strategies that will pack…
2Cents2WorkBlogCulture
March 6, 2018

Traits To Look For When Choosing A Successful Digital Agency

A successful relationship with your digital agency starts by choosing the agency that's right for your business. By understanding the best traits to look for in a digital agency, your…
2WorkBlogCommunityCulture
February 13, 2018

Keeping Up With Creative

At 2Social we believe in the importance of a good lookin' feed. Not just that, but one that tells a visual story about your brand, and can resonate with our…
2WorkBites & Breakthru'sBlogCommunityShow & TellSpotlights
March 6, 2017

2Social Partners with Artbound & Creative Deeds!

2Social is proud to announce the partnership with Artbound, and Creative Deeds! Artbound inspires by giving through creativity, and in doing so, aligns with many of the same values at…
2WorkBlogCultureShow & TellSpotlights
February 24, 2017

Meet Sofia: 2Social’s Graphic Designer

Meet Sofia Gana I'm a Latin American import, born and raised right in Chile's metropolitan core, Santiago. Why did I left everything there to come to The Six? I wanted…
2WorkBites & Breakthru'sBlogCommunityCultureShow & TellSpotlights
November 9, 2016

Lauren Shirreffs: The Ultimate #TRUBOSS

Lauren Shirreffs, 1/2 of 2Social was featured today in Brigitte Truong's  monthly blog, #TRUBOSS! Lauren shares with us the sweat, blood and tears (okay, a bit of an exaggeration... Just a…
2WorkBlogCommunityEvents
November 1, 2016

2Social Inc. joins the Pancreatic Cancer Canada Foundation in the fight against pancreatic cancer

  For immediate release 1 November 2016   2Social Inc. joins the Pancreatic Cancer Canada Foundation in the fight against pancreatic cancer An edgy social media campaign will be unveiled…
2WorkBlogCommunityCultureSpotlights
May 10, 2016

Spencer’s Time Interning At 2Social

Last week, I wrapped up interning at 2Social Inc., and thought I’d summarize a bit of my experience, ice cream cake, and all 😉 In the past 3 months, and…
2WorkBites & Breakthru'sBlogSpotlights
July 31, 2014

2Social Nominated For Canadian Women Entrepreneur Award

We’re honoured that our Founder Lauren Shirreffs has been nominated for a RBC Canadian Women Entrepreneur Award! In a quick year, Lauren has been integral in growing 2Social to becoming one…
2Cents2WorkBites & Breakthru'sShow & TellSpotlightsTrending
October 26, 2018

Planning Your 2019 Social Media Calendar? 13 Tactics To Step Up Your Game

Lauren Shirreffs, 2Social CEO/Founder 2019, it’s coming! If your team isn’t already, they should be busy at work planning and re-evaluating your brand's social media calendars in prep for the…
2CentsBites & Breakthru'sCultureEventsShow & TellSpotlightsTrendingUncategorized
June 1, 2018

Tips From Industry Leaders For Achieving Success With Your Digital Agency

Lauren Shirreffs shares with Forbes, a great tip for achieving maximum success with a digital agency. As Lauren has demonstrated with 2Social, running a successful digital agency comes from hard work,…
2Cents2WorkBites & Breakthru'sBlogCultureEventsShow & TellTrendingUncategorized
June 1, 2018

The Power Social Media Had On H&M’s Controversial Ad

Social media has the ability to promote powerful messages and bring attention to important issues around the world. When H&M released a controversial image for one of its products, influencers…
2CentsBites & Breakthru'sBlogCultureShow & TellTrendingUncategorized
June 1, 2018

Traits To Look For When Choosing A Successful Digital Agency

A successful relationship with your digital agency starts by choosing the agency that’s right for your business. By understanding the best traits to look for in a digital agency, your…
2Cents2WorkBites & Breakthru'sBlogCultureSpotlights
April 23, 2018

Show & Tell: Starbucks’ Social Media Response x Instagram Testing New Q&A Feature

Starbucks’ Response on Social Media to Racial Incident Starbucks saw itself sitting in some hot water recently after a racial incident occurred in one of their store locations earlier this…
2WorkBites & Breakthru'sBlogCommunitySpotlights
April 13, 2018

The iGen: All about Generation Z

Who Are They?The first true digital natives! Born after 1995, the Gen Zer’s are now 26% of the population with a spending power that is close to 200 billion, making…
2CentsBites & Breakthru'sBlogEventsSpotlights
April 9, 2018

Show & Tell: Snapchat Changes Ahead, Instagram Privacy Update, Restaurants Adapt to New Consumers, Creator on the Rise

Snapchat to Introduce More Changes After criticism of its old timeline which buried posts by users who didn’t post frequently, Snapchat has introduced a chronological timeline. Lately, the application has…
Bites & Breakthru'sBlogEventsShow & Tell
April 3, 2018

Show & Tell: Brands Take on April Fools, The Importance of Engagement, Facebook Updates and Instagram Usage Tips

Brands Take on April Fools A great way to find inspiration for social media is to study the online presence of brands you love, and pinpoint what you like about…
2WorkBites & Breakthru'sBlogCultureShow & TellSpotlightsTrending
March 21, 2018

March Women’s Month #WCW

In 1987, American Congress declared March as National Women’s History Month, with International Women’s Dat following on March 8th. This month, our 2S team highlights a #WCW (Women Crush Wednesday)…
2WorkBites & Breakthru'sBlogCommunityShow & TellSpotlightsTrending
March 20, 2018

Show & Tell: AirBnB, Instagram, & Rihanna vs Snapchat

Social Inspiration: AirBnB’s Social Strategy This week, we discussed AirBnB as a good example of how a strong, consistent and well-thought out social media strategy can help propel a brand…
2WorkBites & Breakthru'sBlogEventsShow & TellSpotlightsTrending
March 20, 2018

What is Show & Tell?

2Social is the social media partner for companies looking to elevate their online presence, which means our team is always looking for new and exciting creative strategies that will pack…
2WorkBites & Breakthru'sBlogCommunityShow & TellSpotlights
March 6, 2017

2Social Partners with Artbound & Creative Deeds!

2Social is proud to announce the partnership with Artbound, and Creative Deeds! Artbound inspires by giving through creativity, and in doing so, aligns with many of the same values at…
Bites & Breakthru'sBlogCommunitySpotlights
February 8, 2017

Get To Know: Patrick Tommaso, Unsplash’s Toronto Ambassador

Here at 2Social we’re always looking for the best quality content for our clients and when we came across Unsplash, we felt like we definitely hit the jackpot. To help…
2WorkBites & Breakthru'sBlogCommunityCultureShow & TellSpotlights
November 9, 2016

Lauren Shirreffs: The Ultimate #TRUBOSS

Lauren Shirreffs, 1/2 of 2Social was featured today in Brigitte Truong's  monthly blog, #TRUBOSS! Lauren shares with us the sweat, blood and tears (okay, a bit of an exaggeration... Just a…
2WorkBites & Breakthru'sBlogSpotlights
July 31, 2014

2Social Nominated For Canadian Women Entrepreneur Award

We’re honoured that our Founder Lauren Shirreffs has been nominated for a RBC Canadian Women Entrepreneur Award! In a quick year, Lauren has been integral in growing 2Social to becoming one…
2CentsBites & Breakthru'sCultureEventsShow & TellSpotlightsTrendingUncategorized
June 1, 2018

Tips From Industry Leaders For Achieving Success With Your Digital Agency

Lauren Shirreffs shares with Forbes, a great tip for achieving maximum success with a digital agency. As Lauren has demonstrated with 2Social, running a successful digital agency comes from hard work,…
2Cents2WorkBites & Breakthru'sBlogCultureEventsShow & TellTrendingUncategorized
June 1, 2018

The Power Social Media Had On H&M’s Controversial Ad

Social media has the ability to promote powerful messages and bring attention to important issues around the world. When H&M released a controversial image for one of its products, influencers…
2CentsBites & Breakthru'sBlogCultureShow & TellTrendingUncategorized
June 1, 2018

Traits To Look For When Choosing A Successful Digital Agency

A successful relationship with your digital agency starts by choosing the agency that’s right for your business. By understanding the best traits to look for in a digital agency, your…
2Cents2WorkBites & Breakthru'sBlogCultureSpotlights
April 23, 2018

Show & Tell: Starbucks’ Social Media Response x Instagram Testing New Q&A Feature

Starbucks’ Response on Social Media to Racial Incident Starbucks saw itself sitting in some hot water recently after a racial incident occurred in one of their store locations earlier this…
2WorkBites & Breakthru'sBlogCultureShow & TellSpotlightsTrending
March 21, 2018

March Women’s Month #WCW

In 1987, American Congress declared March as National Women’s History Month, with International Women’s Dat following on March 8th. This month, our 2S team highlights a #WCW (Women Crush Wednesday)…
BlogCommunityCultureEventsShow & Tell
March 8, 2018

Art Gallery of Ontario: Infinity of Mirrors

We are not sure how she did it, but Nahin managed to score the most coveted tickets in the city right now... tickets to Yayoi Kusama exhibit, "Infinity of Mirrors". Yup,…
BlogCommunityCultureEvents
March 8, 2018

International Women’s Day

As a women-led business, we celebrate this day whole-heartedly and share our gratefulness for the trailblazers who paved the way for us. "The story of women's struggle for equality belongs…
2CentsBlogCommunityCultureSpotlights
March 6, 2018

Tips From Industry Leaders For Achieving Success With Your Digital Agency

Lauren Shirreffs shares with Forbes, a great tip for achieving maximum success with a digital agency. As Lauren has demonstrated with 2Social, running a successful digital agency comes from hard…
2Cents2WorkBlogCulture
March 6, 2018

Traits To Look For When Choosing A Successful Digital Agency

A successful relationship with your digital agency starts by choosing the agency that's right for your business. By understanding the best traits to look for in a digital agency, your…
2CentsBlogCommunityCultureEventsShow & TellTrending
March 5, 2018

The Power Social Media Had On H&M’s Controversial Ad

Social media has the ability to promote powerful messages and bring attention to important issues around the world. When H&M released a controversial image for one of its products, influencers…
2WorkBlogCommunityCulture
February 13, 2018

Keeping Up With Creative

At 2Social we believe in the importance of a good lookin' feed. Not just that, but one that tells a visual story about your brand, and can resonate with our…
2CentsBlogCulture
July 6, 2017

Why is Instagram the Most Engaging Social Media Platform?

A recent survey of more than 2,500 micro-influencers (mid-sized content creators with a large number of engaged users or followers), 60% of them said Instagram was the best overall platform…
2CentsBlogCommunityCultureTrending
May 12, 2017

Moms on Media

Hey, heads up... Mom isn't just on Facebook, she's actively using all social networks and helping to shape the way brands position their content and advertising. #Fact "Mothers are heavily…
2CentsBlogCommunityCultureEventsShow & Tell
March 29, 2017

Top 5 Hot Topics – SXSW Interactive 2017

Another year, another SXSW Interactive! Every year, the team at 2Social visits (sunny) Austin, Texas for the networking experiences and learning opportunities at SXSW Interactive Conference. With so many interesting…
BlogCommunityCultureSpotlights
March 8, 2017

Influencer Spotlight: Miss Charmsie

We are often asked to define an influencer, in which case, we typically respond with: someone who has garnered a larger than average social media following and can influence these…
2WorkBlogCultureShow & TellSpotlights
February 24, 2017

Meet Sofia: 2Social’s Graphic Designer

Meet Sofia Gana I'm a Latin American import, born and raised right in Chile's metropolitan core, Santiago. Why did I left everything there to come to The Six? I wanted…
2CentsBlogCommunityCultureEvents
January 19, 2017

National Get To Know Your Customers Day

Yes, there is an actual day. Well, to be fair... there is a day for everything. However, knowing your customer should be everyday, a work in progress, and the very…
BlogCommunityCultureSpotlights
January 13, 2017

Influencer Spotlight: Brigitte Truong

We are often asked to define an influencer, in which case, we typically respond with: someone who has garnered a larger than average social media following and can influence these…
BlogCommunityCultureSpotlights
December 9, 2016

Influencer Spotlight: Abbey’s Kitchen!

We are often asked to define an influencer, in which case, we typically respond with: someone who has garnered a larger than average social media following and can influence these…
BlogCommunityCultureSpotlights
December 7, 2016

Guest Blog: Roger Gingerich talks Holiday Gifting

Some of you might know Roger Gingerich, he is a man of many talents, that we are very lucky to call a friend, mentor, and client. Roger is Canada's leading…
BlogCommunityCultureEventsShow & TellSpotlights
December 7, 2016

Case Study: Pancreatic Cancer Awareness Month

In November, 2Social was elated to be confirmed as a partner to Pancreatic Cancer Canada, and our first task at hand was to develop an awareness campaign around November's Pancreatic…
2CentsBlogCultureTrending
November 17, 2016

Is Facebook Still Relevant?

When Tom was your friend, it seemed like MySpace was the biggest and best social media platform there will ever be. Remember how fun it was, and slightly dramatic, when…
2CentsBlogCommunityCultureEvents
November 10, 2016

5 Social Media Tactics to Consider for your Business This Holiday Season

It’s the middle of November, which means we’re just a few days away from American Thanksgiving, Black Friday and Cyber Monday; it also means we’re smack right in the middle…
2WorkBites & Breakthru'sBlogCommunityCultureShow & TellSpotlights
November 9, 2016

Lauren Shirreffs: The Ultimate #TRUBOSS

Lauren Shirreffs, 1/2 of 2Social was featured today in Brigitte Truong's  monthly blog, #TRUBOSS! Lauren shares with us the sweat, blood and tears (okay, a bit of an exaggeration... Just a…
2CentsBlogCulture
October 3, 2016

Hockey and Hashtags

Toronto takes its sports seriously, never mind our country as a whole and its love for hockey. Prior to social media, hockey was an event that brought together the city…
2WorkBlogCommunityCultureSpotlights
May 10, 2016

Spencer’s Time Interning At 2Social

Last week, I wrapped up interning at 2Social Inc., and thought I’d summarize a bit of my experience, ice cream cake, and all 😉 In the past 3 months, and…
BlogCommunityCultureEventsShow & Tell
August 14, 2014

Toronto Men’s Fashion & FGI Presents: Menaissance

It's been a busy week for 2Social with the debut of Toronto Men's Fashion Week (TOM) taking place at the Fairmont Royal York in Toronto. The event has been garnering a…
2Cents2WorkBites & Breakthru'sBlogCultureEventsShow & TellTrendingUncategorized
June 1, 2018

The Power Social Media Had On H&M’s Controversial Ad

Social media has the ability to promote powerful messages and bring attention to important issues around the world. When H&M released a controversial image for one of its products, influencers…
Bites & Breakthru'sBlogEventsShow & Tell
April 3, 2018

Show & Tell: Brands Take on April Fools, The Importance of Engagement, Facebook Updates and Instagram Usage Tips

Brands Take on April Fools A great way to find inspiration for social media is to study the online presence of brands you love, and pinpoint what you like about…
2WorkBlogCommunityEventsShow & TellTrending
March 21, 2018

Fashion Week x 2Social

    This year, 2Social was the proud Social Media Partner for Toronto Men's Fashion Week (TOM) and Women's Fashion Week (TW). Toronto Men's & Women's Fashion Week's showcase the…
2WorkBites & Breakthru'sBlogEventsShow & TellSpotlightsTrending
March 20, 2018

What is Show & Tell?

2Social is the social media partner for companies looking to elevate their online presence, which means our team is always looking for new and exciting creative strategies that will pack…
BlogCommunityCultureEvents
March 8, 2018

International Women’s Day

As a women-led business, we celebrate this day whole-heartedly and share our gratefulness for the trailblazers who paved the way for us. "The story of women's struggle for equality belongs…
BlogCommunityCultureEventsShow & TellSpotlights
December 7, 2016

Case Study: Pancreatic Cancer Awareness Month

In November, 2Social was elated to be confirmed as a partner to Pancreatic Cancer Canada, and our first task at hand was to develop an awareness campaign around November's Pancreatic…

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