Show & Tell: Facebook in HOT Water, Instagram’s Latest Updates, Insights on UGC Content

Facebook In HOT Water

Recently, Facebook has been executing some damage control in light of recent events involving the platform. Last week news broke of a company called Cambridge Analytica which had access to over 50 million Facebook users data which was collected in a deceiving manner. The information was then alleged to have been used during the 2016 election by identifying the preferences of these users and using that to build a more tailored campaign.

(Mark Zuckerberg interview with CNN on the controversy)

Facebook is working on fixing this issue to ensure it doesn’t happen again. Keep an eye on our blog and follow us on Instagram (@2_Social) to stay in the loop!

  • Jasmine Irven, Social Media Intern

Instagram’s ‘New Posts’ Button, Hashtags & Account Tagging in BIO’s

Instagram’s latest update now gives more control to users for their timeline feed. Although the company has confirmed that it will not revert back to the chronological feed (as discussed here last week), users will now be able to refresh their feed to show more recent posts on their command. This update is likely Instagram’s attempt at pleasing the users who have criticized the app for its new algorithm.


Also included in the latest update, was the addition of clickable hashtags and the ability to tag accounts in your bio. We believe that brands will be able to benefit heavily from this by tagging other company accounts and adding specific hashtags that encourages followers to submit their own UGC (user-generated-content). Baskin Robbins Canada (@BaskinRobbinsCanada) has already done a great example of this!

  • Liza, Community Manager
  • Max, Social Media Intern

Insights on UGC Content

Speaking of UGC, is your brand embracing it? If not, it should be! According to the data presented by Olapic, UGC can play a large role towards reaching your goals. Some interesting statistics we found from this article was that more consumers will trust UGC content over professional images by brands. They are also more likely interact with them on Instagram compared to any other social media platform.

  • Sabrina, Social Media Manager


  • What do you think of Instagram’s new announcement? Do you want a more chronological feed?
  • Do you share user-generated content on your social platforms? How do you encourage UGC with your brand?

Share your questions and thoughts in the comment section below!


In order to continue to provide successful solutions, we recognize the importance of staying up-to-date on changes in the realm of social media marketing. Each new app, update or algorithm change, comes with the opportunity to adapt and grow with the changes, but if ignored, also comes the risk of falling behind with online communities.

To keep up with these changes, 2Social has a weekly “Show and Tell” meeting. Perhaps you remember show and tell from your own childhood, as a time where kids proudly shared something with the class and explained why it mattered to them? We like to think we’ve improved the concept. During our meetings, leaders have the opportunity to share something interesting and relevant about a platform, brand or business with other members of our team. The sessions are informative, and encourage discussion about noteworthy trends in the digital world. We can then push forward in our client work with the knowledge of new digital tools, more defined goals, and greater creative inspiration.


Author Lauren

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