This year, 2Social was the proud Social Media Partner for Toronto Men’s Fashion Week (TOM) and Women’s Fashion Week (TW).

Toronto Men’s & Women’s Fashion Week’s showcase the best in established and emerging designers in Canada and around the world. Being supporters of Canadian artists, and fashion enthusiasts, this was a great pairing, and we were excited to flex our social media know-how to grow the social media channels.


To define a social media strategy that focuses on long term direction, goals, tactics, and best practices for reference in upcoming events and social media campaigns. We also wanted to leverage the audiences to showcase TOM/TW supporters and sponsors to add additional value to those relationships, and show continued gratitude to these early-adopters. We provided full consulting and direction, live-event coverage, and a social media advertising strategy to best increase brand awareness and encourage ticket sales. Lastly, we wrapped up with a analytics report, that details the overall wins, communicating how the results aligned with the goals, highlighted market research from our activities, and recommendations for upcoming campaigns.

It was a pleasure working with such a wonderful, kind team of professionals. Our communication was seamless, our execution aligned successfully, and all parties were so passionate about the overall event that it was infectious and inspiring.

Thank you to the TOM/TW team for their collaborative hard work, welcoming attitudes, and now, friendship. We can’t wait until the next season!



Author Lauren

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