We love the New Year, the same way we love Monday’s. It is a new start, with new beginnings, goals and aspirations. We kick off 2018 at 2Social, with announcements that we are so excited to share with you all.
Firstly, you may have noticed our new look online. Our exceptional services continue to grow, but to reflect our modern twist, it was time to update our branding and overall online presence.
The pop of blue, and modernizing of 2Social, short-formed version off 2S, refreshes our brand and reflects our innovative approach to all things digital. We felt this new colour palette brings our brand to life, and reflects a more approachable, social media-first, modern reflection of our brand online and in-real-life.
This will translate into our social media platforms, with a particular focus on Instagram. We continue to up our talent in our creative department, since a large part of our service offerings is our content creation for brands and businesses in various sectors. With video, stories, and live content continuing to rise in popularity, you will see this reflected within our brand – as we open the door to the behind the scenes at our agency, share the exciting ways we stay up to date with all the innovations in the industry, and give glimpses into the client work we are so proud of.
Secondly, 2Social opened our second office in Santa Monica, California, and this year, our team on the West Coast will be working with exceptional disruptive brands and creating various streams of leadership content to inform, teach and help everyone find direction online with their brands.
And lastly, but certainly not least, we welcome Sandra Cassaro, our Managing Partner, U.S.A. Sandra comes from an exceptional background in brand development, producing, and entrepreneurship and has experience in marketing, sales, and strategy.
Her most recent endeavour being the owner and operator of Church Aperitivo Bar, where she founded and developed a a hip new restaurant and lounge concept in Toronto, Ontario. In the 6 years in business, her strategic marketing efforts and hard work, resulted in Church Aperitivo Bar being rated as one of Toronto’s top 10 Italian Restaurants, and #2 Choice for Italian Eatery’s via Trip Advisor in 2015/16.
Sandra will have a cross-functional role, focused on establishing relationships, building partnerships, and managing the 2S California team growth.