What is a typical ‘day in the life’ of Sabrina?
Everyday is pretty different for me. I have my routines and processes that are pretty much the same, but what I spend most of the day doing always changes. One day I could be on set directing a photoshoot, or I could be writing strategies all day, or I might be backstage at a music festival Snaptchatting away. One of the things I like about working in social media is that no two days are the same.
When did you decide you wanted to be in Social Media Marketing?
To be completely honest, it was more of a natural progression. I went to college for Creative Advertising and that’s where I began really looking at my personal brand, and used social media regularly. My first real job in the industry was doing fashion PR. I loved working with editors, stylists, photographers, makeup artists, etc. but also enjoyed doing social media for the myself and the company. From there I started working on a clothing line with some of my friends and we used social media to get attention and sell over $100,000 of sweaters! Wanting to switch gears, I ended up doing social media for one of the biggest entertainment companies in Canada, and that really began my career in social media and digital marketing.
What skills do you believe are important in order to excel in Social Media Marketing?
Strong writing, problem solving, and customer service skills can be very helpful when working in social media.
What is your favourite social media platform and why?
If I had to choose ONE, it would be Twitter. It was the first platform I really grew an audience on, so I may be a little biased. Twitter in my opinion, is the easiest way to engage with people, whether it’s celebrities, people in other cities that have the same interests as you, or your business’ audience.
How did you learn to use social media managing platforms (Hootsuite, SproutSocial, etc.)
Trial and error! I’ve used every social media management platform and some are great, others I’m not too fond of, but it’s all about finding what works for you.
Which of your daily tasks do you enjoy doing the most and why?
I really like conceptualizing ideas and then executing them. It’s cool to see your vision come to life and sometimes in ways you weren’t expecting. I also really like interacting with clients because they are usually a walking, talking embodiment of their brand.
What is the most challenging part of your job?
Social media was a very new avenue for companies to take when I started working in the industry, now I would say it’s a standard part of any marketing plan, but the “how” to do social media that’s important. Managing client expectations isn’t necessarily challenging, but it is an unexpected part of the job that can take some getting used to if you’re just starting out.
Where do you see yourself in 5 years?
The thing about social media is that in 5 years, there will probably be 100 jobs that don’t exist right now. So I’m sure I’ll still be taking over the digital world, but who knows it what way. I hope by then I’ll be known for being the best at something.
What advice you would give to someone starting out in the field?
The best advice I could give someone who is just starting out is to do the work, never stop learning, and stay curious.
Do you believe that having a personal brand online is important for someone starting out in the field?
Yes. Developing a personal brand online will help anyone who is starting out in the field because it’s good practice for managing social media content and it acts as a living, breathing resume or cover letter for your work.
To work with Sabrina or the rest of our 2Social team for your latest project, be sure to contact us today.