Is Facebook Still Relevant?

When Tom was your friend, it seemed like MySpace was the biggest and best social media platform there will ever be. Remember how fun it was, and slightly dramatic, when choosing your top friends?

Do you remember? It feels like a very distant memory.

Since our MySpace days, there has been an excess of emerging social media platforms, from Facebook to Snapchat. Since Facebook’s launch in 2004, their growth has been exponential, outlasting the now archaic MySpace and becoming a globally recognizable brand that connects its users across the world.

In the last few years, Facebook has been losing its grip on their teen demographic, being surpassed by Twitter and Instagram. One reason is as simple as the “cool factor.” If you are a teenager and your parent is on Facebook, there is a likely chance you are going elsewhere to post pictures and comments without the prying eyes of your parents. You laugh at the thought of your parent using the dog filter on Snapchat – you’re safe there. In an attempt to attract this demographic back, Facebook did recently launch their own version of Snapchat’s filters called Live Masks during Halloween.

In hopes of continuing to remain relevant for consumers and marketers, other updates have included Facebook Live which launched in April of this year. This has proven to be a powerful tool where all sorts of events have been captured thus far, even catapulting Facebook Live into the political arena. More recently, Buzzfeed’s Tasty went live during the 2016 U.S. Debate on October 19, 2016, with the “Watch This Giant Cookie Slowly Bake” live stream video. With over 16M views, Buzzfeed Tasty tapped into a large online demographic who needed a break from the politically-charged online world.

Despite a general sentiment that Facebook is losing its social momentum, Facebook’s numbers are impressive, “At 1.79 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—combined.”

Tom, who? I want to be Mark’s friend.