It’s the middle of November, which means we’re just a few days away from American Thanksgiving, Black Friday and Cyber Monday; it also means we’re smack right in the middle of the Holiday Shopping season. If you’re an early bird, you’ve probably started if not already completed your holiday shopping, but if you’re more like me, you’re probably waiting to see what some of the great deals will be nearer to the end of the month.
If you’re a business owner with a social media presence, you’ve probably already planned out your entire holiday season campaign. But if you haven’t, not to worry, there’s still some time left to plan! Here are 5 Social Media Tactics to Consider for your Business This Holiday Season.
Plan out upcoming holidays
Between today and December 31, 2016, you have at least 12 different days (American Thanksgiving, Black Friday, Cyber Monday, Giving Tuesday, Winter Solstice, Kwanzaa, Hanukkah, Christmas Eve, Christmas, Boxing Day, New Year’s Eve, New Year’s Day) that you could possibly plan a campaign around. Depending on your client base, some of these holidays may not apply to your business, but it’s still good to keep them all in mind for planning purposes.
Now that you’ve planned out all the possible days that you could create social media messages for, it’s time to start preparing your content. Around the holiday season, the general themes are giving, caring and sharing. Create content that tugs at the heart strings and doesn’t have too niche of a message. Easily-shareable content will not only encourage your current social media fan base to engage with the content, but their engagements will show up on the timelines of their friends and family who may not know about your brand, thereby amplifying your message.
Deals, deals, deals
This is the time of year where people expect to get some great deals on items they’ve been eyeing over the past year. However, it’s important to be strategic about how you offer your deals. If you’re planning a Boxing Day sale, don’t promote it before Black Friday, and especially don’t promote it if the discount you’re giving on Boxing Day is better than the one that you’re giving on Black Friday, because potential customers will see that and just end up waiting to claim the better deal. Remember to also offer a reasonable deal as well. If you’re promoting something you consider to be a quality product, but it’s 90% off, your customers will wonder if the perceived value of the product is truly in line with what the quality of the product is.
Cross-promote on all your networks
If you have an account on Facebook, Instagram and Twitter, don’t limit your message to just one platform. Some of your customers are likely to follow you on all your channels, but many of them won’t. Don’t miss out on the chance to convert a customer who’s been considering your brand for a while because you weren’t able to get the message out on all your social media channels.
Share user-generated content
While user-generated content should be a part of your strategy for any time of year, the holiday season is a time where you can really generate more. Ask your followers to share a memory from past holidays, or share a picture with your product from past holidays, or share how they could be using your product this holiday season. Contests also do especially well when trying to collect user-generated content. The key here is to not make your message too sales-y, and remember to tug on those heartstrings.
Now that you know a little more about what tactics you can use for social media channels during the holiday seasons, which will you use in your upcoming campaigns?