This Week in Social Media: October 31st – November 4th

By November 4, 2016Blog, Trending

Instagram: 

Just before the holiday season Instagram has launched a new ‘tap to view’ button. The button gives shoppers the opportunity to learn more about an item in an image, as well as the option to go directly to the retailer’s website to purchase the item. To test the new experience, 20 US-based retail brands including Kate Spade, JackThreads and Warby Parker will share posts that have more depth, making it easier for Instagrammers to review.

https://vimeo.com/189697603

Twitter: 

Twitter is testing a way to pack more content into its 140-character limit, but this particular test hasn’t been very well-received. Users are not pleased that Twitter is testing the removal of handles from replies!

Cara McGoogan of The Telegraph stated, “We have announced upcoming changes that will enable people to fit more into the 140 characters of a tweet. We are currently testing one of these changes, so that in replies, user names at the beginning of a tweet no longer count toward a tweet’s 140 characters.”

Source: Social Times

LinkedIn: 

This week, LinkedIn has launched LinkedIn Salary! It is to help professionals around the world make better career decisions and optimize their earning potential now, and in the future.

Millennials: 

A report from video editing software provider Magisto examines how millennials influence marketing and what that means for the industry. Millennials recognize the power of social marketing, and it’s a core aspect of their approach. See the effects Millennials have on marketing, here: Unlocking the Most Powerful Shift