This Week in Social Media: September 16, 2016

By September 16, 2016Blog, Trending

With the release of iOS 10, the update to the Google Photos for iOS app, and updates to Instagram, Facebook Messenger and Twitter, this week was big in the world of social media! Let’s get into it:

iOS 10

Apple released the highly anticipated upgrade of their mobile operating system, iOS 10, on Tuesday of this week. Highlights of the new operating system include the ability to remove those default apps that have been taking up space on your iPhone for years like Stocks, so you can finally delete that “Useless Apps” folder from your phone. Other improvements to iOS 10 include a huge iMessages update, including the ability to write messages in invisible ink, a built-in gif keyboard, (so no more third party apps!), text to emoji and many more awesome features, which you can learn more about here.  

Google Photos for iOS

Raise your hand if you love a good gif

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We do too! So imagine how excited we were when we found out that the update for Google Photos for iOS now allows your own gifs? To start, all you have to do is open up your Camera Roll, choose your favourite Live Photo (on iPhone 6s and up) or video to get started. After you’re done, you can use your brand new gifs and share them anywhere. Learn more about the the update here.

 

Instagram Upgrades Call to Action Buttons

Facebook is determined to make Instagram a very robust mobile advertising platform, and so far this year they’ve been doing a great job. The newest update to Instagram advertising includes a change to the Call To Action button within an ad. Since the Call To Action button was introduced, advertisers reported seeing an increase of up to 45% in engagements. Changes to the Call To Action button include the button highlighting when a user view an ad for 4 seconds or more, added text to the Call To Action button that will include information about price, the destination URL or app store rating. Users will also notice that in the comment section, the Call To Action button will remain just above the comment box and not get lost in the sea of comments, and website landing pages will automatically load under videos, so users can still watch your video and visit parts of your website without even leaving the app.

 

Facebook Messenger

Imitation is the most sincere form of flattery, right? Facebook certainly seems to think so! In the latest update of Facebook Messenger, the app has a brand new, very Snapchat-like feature – the ability to send quick videos within chat. This feature has been in Snapchat now for months, but with Facebook Messenger dominating as one of the most popular apps that people use to communicate, it’s no surprise that this feature is now a part of the app, especially with the rise of video on mobile. So the next time your friend asks if you think they should choose the red shirt or the black one, you can respond with a video instead of text.

 

Twitter

And last but not least for this week, Twitter has finally removed the 140-character limit for tweets! Okay, not quite – but pictures/videos/gifs and links will no longer count to the 140-character limit as of September 19, so you have a few extra characters to be able to express yourself.

 

That’s it for this week! Make sure to check out our blog again next Friday to see what happens in the world of social media next!

2Social

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