Sitting on Instagram this afternoon, was like any other other afternoon… Or so I thought! When the app updated, I discovered that a new feature was added; you’re now able to pinch to zoom in on photos and videos in your feed, profiles and explore! This feature allows us to dive into the little details; like the new product you’re launching or even Kim Kardashian’s newest outfit. Zoom is currently only available for iOS users with version 9.2 at the moment, but it will kick in for Android users in the coming weeks.
Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Dive into an adorable puppy’s smile or into every detail of your friend’s new shirt. Over the past six months, you’ve seen many exciting changes come to Instagram, from a new icon to longer videos and even a new way to share everyday moments with Instagram Stories. And as things change, we’re still focused on improving the core parts of Instagram. Zoom is available today for Instagram on iOS. Zoom will be available on Android in the coming weeks.
Instagram has been focusing their efforts towards sharing moments and experiences, and including Zoom is no exception. New features in the last few months, including functionalities like landscape and profile aspect ratios, the introduction of Instagram Stories, continue to make this app one of the most popular social media platforms. With both the average consumer as well as brands across the world relying on Instagram for brand awareness and fan engagement, we’ll definitely be looking forward to using this new feature!
What do you think about Instagram adding pinch to zoom?